GET CLARITY | GET BUY-IN | GET RESULTS
Senior strategy for marketing leaders in complex B2B
HOW I HELP
I work behind the scenes with in-house marketing teams whose products or services are hard to explain and whose leadership expects more strategy than there's time to deliver.
Clarity
Market and business-case analysis. An evidence-based view of a new market or segment (the buyers, the competition, the route in), set out so leadership can make the call.
BUY-IN
Positioning, messaging and personas. A clear story for a product, service, division or merged business, and personas built from real-world information, so engineers, sales and leadership all pull in the same direction.
RESULTS
Adoption and delivery. Proven methods adapted to how your organisation works, with the workshops, playbooks, templates and early wins that get them used. Then the content and PR that carry the strategy into the market.
Project by project, or on a retainer as your senior strategist on call.
WHY WORK WITH ME?
A Senior on a every project
THE GEEKIER, THE BETTER
COMMERCIAL FIrst
THE CREDIT STAYS WITH YOU
The person in the first meeting does the work. No account managers, no juniors. What you see is what you get.
I enjoy getting to grips with complicated products and services, so you don't have to waste valuable time translating them for me.
I start business first: which markets, which buyers, what revenue. Then the messaging. I hold the NEDA Non-Executive Director Certificate, so I know what boards look for.
My job is to make your strategy sharper, not to take centre stage. I also work white-label with agencies serving technical and regulated clients.
