PAvement
Radio

The Brief

 

Local charity Cheshire Community Action lacked the capacity to promote its positive impact in helping community groups, other organisations and individuals. They had funding for a communications consultant from November 22 – March 2023 to raise awareness with:

 

• Village hall committees

• Local authorities (main funders)

• NHS

• General public

 

Objectives

PR presence | digital content | raise brand awareness | drive traffic to website | amplify content via social | follower growth | e-news | support service growth

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Outputs

 

PR

• Press releases

• Case studies

• Village Hall Week activity

 

Digital

• News stories for newsletters

• Uploading stories to website

• Mailchimp enews creation

 

Leaflets 

• Copywriting and design for print

 

Social media

• Posting across three channels

• Gifs for social posts

 

Outcomes

 

• Enews: 700 people received two enews, the first being a ‘Cost-of-living Special’ at the beginning of winter, driving additional traffic to the website.

• Warm, Welcoming Spaces: Publicity gained in local media encouraged grant applications (48 grants awarded)

• Social media

– LinkedIN: followers ↑ 117.5 %

– Facebook: page reach ↑ 134%, posting ↑ 833% 

– Instagram: followers ↑ 172.4%

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As B2B specialists, we found working with a charity extremely rewarding. CCA made a real difference in handling funding for warm hubs during a tough winter. Having delivered early on objectives, Pavement Radio rolled extra activity into the campaign. We continue to work together on a month-by-month basis based on funding availability.

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This project has been shortlisted for the PRide NW 2023 Awards. Find out more about who we work for on our Clients page.

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