Content

Sophie Everett

Sep 28, 20224 min read

9 agile ways to use up spare marketing budget before year-end

So you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?

Sophie Everett

Oct 23, 20191 min read

Which CRM system should you choose? Gartner's magic quadrant spells it out

Choosing a new customer-relationship management (CRM) system is a huge decision, not always made simpler once you start to do the research.

Sophie Everett

Oct 13, 20190 min read

CONTENT IN 2019: Why content is still king

Content marketing is about creating and sharing relevant written, downloadable and visual media so your target audience can learn about you

Sophie Everett

Sep 22, 20193 min read

The 7 deadly sins of annoying content

We've all had those moments when yet another piece of content lands and makes us groan – does your pet hate make the list...?