Sophie EverettOct 18, 20224 minCrisis Comms 101: a quick guideAs the coronavirus pandemic unfolds, we need to prepare for uncertain times. Here's a quick 101 on issues management and crisis comms...
Sophie EverettSep 28, 20224 min9 agile ways to use up spare marketing budget before year-endSo you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?
Sophie EverettSep 14, 20202 minSlogans, the Snark and the Rule of ThreeThose catchy three-word slogans are everywhere at the moment, with the COVID-19 pandemic resulting in an outpouring of new phrases to...