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    Slogans, the Snark and the Rule of Three
    Sophie Everett
    • Sep 14, 2020
    • 2 min

    Slogans, the Snark and the Rule of Three

    Those catchy three-word slogans are everywhere at the moment, with the COVID-19 pandemic resulting in an outpouring of new phrases to...
    55 views0 comments
    10 tactics to get board buy-in for more marketing budget
    Sophie Everett
    • Nov 29, 2019
    • 4 min

    10 tactics to get board buy-in for more marketing budget

    When you're a B2B marketer and December hits, there are 101 things to think about before you even get as far as Christmas shopping – and...
    26 views0 comments
    Which CRM system should you choose? Gartner's magic quadrant spells it out
    Sophie Everett
    • Oct 23, 2019
    • 1 min

    Which CRM system should you choose? Gartner's magic quadrant spells it out

    Choosing a new customer-relationship management (CRM) system is a huge decision, not always made simpler once you start to do the research.
    25 views0 comments
    9 agile ways to use up spare marketing budget before year-end
    Sophie Everett
    • Oct 15, 2019
    • 4 min

    9 agile ways to use up spare marketing budget before year-end

    So you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?
    29 views0 comments
    CONTENT IN 2019: Why content is still king
    Sophie Everett
    • Oct 13, 2019
    • 0 min

    CONTENT IN 2019: Why content is still king

    Content marketing is about creating and sharing relevant written, downloadable and visual media so your target audience can learn about you
    17 views0 comments

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