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9 agile ways to use up spare marketing budget before year-end
So you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?
Sophie Everett
Sep 28, 20224 min read


Slogans, the Snark and the Rule of Three
Those catchy three-word slogans are everywhere at the moment, with the COVID-19 pandemic resulting in an outpouring of new phrases to...
Sophie Everett
Sep 14, 20202 min read


10 tactics to get board buy-in for more marketing budget
When you're a B2B marketer and December hits, there are 101 things to think about before you even get as far as Christmas shopping – and...
Sophie Everett
Nov 29, 20194 min read


Which CRM system should you choose? Gartner's magic quadrant spells it out
Choosing a new customer-relationship management (CRM) system is a huge decision, not always made simpler once you start to do the research.
Sophie Everett
Oct 23, 20191 min read


CONTENT IN 2019: Why content is still king
Content marketing is about creating and sharing relevant written, downloadable and visual media so your target audience can learn about you
Sophie Everett
Oct 14, 20190 min read
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