Sophie EverettSep 28, 20224 min read9 agile ways to use up spare marketing budget before year-endSo you’ve been ultra-careful with your marketing budget all year – well done! But how to use up what's left to protect next year's budget?
Sophie EverettSep 14, 20202 min readSlogans, the Snark and the Rule of ThreeThose catchy three-word slogans are everywhere at the moment, with the COVID-19 pandemic resulting in an outpouring of new phrases to...
Sophie EverettNov 29, 20194 min read10 tactics to get board buy-in for more marketing budgetWhen you're a B2B marketer and December hits, there are 101 things to think about before you even get as far as Christmas shopping – and...
Sophie EverettOct 23, 20191 min readWhich CRM system should you choose? Gartner's magic quadrant spells it outChoosing a new customer-relationship management (CRM) system is a huge decision, not always made simpler once you start to do the research.
Sophie EverettOct 13, 20190 min readCONTENT IN 2019: Why content is still kingContent marketing is about creating and sharing relevant written, downloadable and visual media so your target audience can learn about you